November 17, 2022 / by Margarita Núñez Estimated read time: 8 minutes
8 Reasons to Switch to a New Localization Partner
As a procurement professional, there are many reasons why you might consider switching to a new localization services partner. Here are eight reasons why you might need to switch to a professional translation service provider.
- Management might want a more automated process
- Finance might be looking for a reduction in spend
- Localization might want to implement the latest technology
- Quality has received complaints about the quality of your translated product
- Sales want faster sales and support content translated at a low cost
- HR has decided to move all training to video format
- Marketing needs a solution to plug in your proprietary CMS
- The organization as a whole needs to increase international revenue
Do any of these reasons sound familiar?
If yes, then download SimulTrans’ white paper to Effectively Switching to a New Localization Partner.
So you have some dissatisfied internal stakeholders, and you need to look for a better, bigger, or simply different localization services partner. Yet there is some inertia keeping you from switching.
Let’s explore if it is worth you taking the plunge and what solutions and benefits you might find:
Reason 1
Management might want more automated processes between the company and the localization partner to reduce the amount of time spent on repetitive tasks.
- Solution: A Portal with automated notifications and a customizable translation workflow for all internal & external stakeholders.
- Benefit: Enhanced project communication, reduction by internal teams on time dealing with emails/calls/meetings from localization partners.
Reason 2
The Financial controller might be looking for a reduction in spending on localization.
- Solution: Consolidation of all spending on translation with one localization partner via an RFP.
- Benefit: Discounts per project/language / per word from the selected partner with an MSA.
Reason 3
The Localization Team might want to implement the latest technologies as they do not have the resources or budget to do it.
- Solution: Use your localization partner’s own Translation Memory (TM), so there is no maintenance on your side.
- Benefit: There will be no cost to your company for buying or maintaining licenses, and you will reap the benefits of the Translation Memory System by leveraging content for each project.
Reason 4
The Quality Assurance Team has received complaints about the quality of published translations.
- Solution: Choose a localization partner with ISO 17100 certification for translation companies.
- Benefit: By choosing a certified ISO 17100 localization partner, you are guaranteed that one translator and one reviewer (two different people) are part of the translation team, hence improving the overall quality of your published content.
Reason 5
The in-country sales teams want faster sales & support content translated but have no budget.
- Solution: Choose a localization partner that can deploy Machine Translation (MT) technology to expedite certain projects like FAQ, etc.
- Benefit: The use of the latest technologies by your localization partner will mean a faster turnaround for projects (suitable for MT) and a significant reduction in cost.
Reason 6
The HR team has decided to move all training content to video.
- Solution: Switch to a localization partner that can also offer video localization as part of their services.
- Benefit: By using the same localization partner for all your requirements, you can leverage your TM and gain efficiencies while retaining your brand and using the same pricing.
Reason 7
Marketing is looking for a solution for the translation of creative content by international marketing departments. Ideally, this solution will connect into the company's marketing platform, export the content for translation, send it to be translated, and import the translations back as part of their global content strategy.
- Solution: Choose a localization partner that offers this solution, and they can connect directly to your marketing platform while retaining the same translators to work on your content.
- Benefit: Improved time-to-market, reduction in the volume of text sent for translation, and more accurate marketing translations.
Reason 8
The organization needs to increase international revenue by selling into new territories; hence, they need products translated into new languages.
- Solution: Select a localization partner that can supply you with all the language pairs you need now (and in the future) to cover your needs and future demand.
- Benefit: As your company grows, you do not need to find yet another in-country single-language vendor or freelancer. If you select the right localization partner now, you will be able to secure all the language combinations and services your organization will ever need.
I hope I have given you plenty of good reasons to consider switching to a new localization services partner like SimulTrans.
If you would like more information, please download our free white paper!
Topics: Translation Best Practices, Article
Written by Margarita Núñez
Margarita spearheads SimulTrans' Digital Marketing and Business Development Programs, focusing on developing digital marketing strategies that support business growth. With SimulTrans since 2000, Margarita also volunteers for Women in Localization, a global non-profit organization. A native of Spain, she holds a Bachelor of Arts in History of Art and a Master of Arts in European Studies.