Knowing that your product can help people in a myriad of ways, why not further expand your offering? Why not let it cross countries and continents by translating it? After all, according to a CSA survey of 3,000 online shoppers across 10 countries 60% rarely or never buy from English-only websites.
One sure way of gaining more sales for a company is by tapping into international markets. Translating the app, the company's website, and any marketing materials needed to promote it, is the fastest way to reach a wider range of potential international customers.
Here are 3 tips on how to achieve greater market penetration:
Every company has different requirements for their translation projects, so how can you help steer your new translation partner in the right direction? Collaboration is key!
Venture-backed startups that are eager to achieve swift, sure growth should not ignore the power of foreign demand. With nothing but a relatively modest translation budget, it is possible to unlock markets with millions of new potential customers.
The Internet of Things (IoT) is a tech area rich with potential. The ability to connect devices via cloud computing and allow them to collect data via sensors provides new worlds of efficiency for many industries, but the Healthcare industry, in particular, has the potential to benefit the most from the increased productivity offered by the IoT, especially during the COVID-19 pandemic.
Nowadays, more and more people search online when they need to research or buy a product or even a service. Usually, the first thing they encounter when they do a search is your company's website. Don't assume that a Facebook page or LinkedIn profile is enough if you are serious about acquiring new customers.
In the typical customer journey, a potential customer will visit the company’s website, maybe watch a product related video, and check out a couple of customer reviews if they are available in their own language. Later on in the buying process, they might visit the physical retail store. But when it comes to making a purchasing decision, they have two choices: either buy online or in-store. The key is to provide your customers with the same CX (customer experience) in a language that they understand.
A CMS (Content Management System) is a platform which is typically used for managing and publishing website content creation.
Now that we are well and truly into the new year we thought that we would take a moment to look back at some of our top posts specific to the translation of clinical trials.
Localization is a vast and, at times, complex process for any company and this selection of posts reflects that in its diversity.
To keep it simple we picked just 5 articles that you all found the most interesting and insightful.
If your company is considering the use of Machine Translation (MT) as part of the translation workflow, read these informative articles about how MT could reduce your budget, what MT engine to use and whether or not you might need to post edit your raw MT content.