January 9, 2025 / by Margarita Núñez Estimated read time: 4 minutes
If you sell a product or service and want to target the European Union, your company needs to make your existing and new products or services compliant by June 2025. Translating those products is the first step in making them accessible.
What Is the European Accessibility Act?
The European Accessibility Act (EAA) is a legislative initiative designed to enhance the accessibility of products and services for people with disabilities throughout the EU. The EAA establishes accessibility standards for a variety of products and services, requiring that they be created with accessibility in mind.
The EAA guarantees that individuals with disabilities can access and utilize essential services without obstacles. The EAA applies to a variety of sectors, including banking services, e-commerce, transport, and telecommunications. The EAA also extends to physical products like computers, smartphones, ticketing machines, ATMs, TV equipment, telephony, etc.
The EAA seeks to create a unified market for accessible products and services across the EU, simlifying the process for businesses to trade and adhere to consistent standards.
Why do Companies Need to Comply with the EAA?
For businesses, the EAA introduces a clear legal framework that must be followed. While adjusting to these requirements may involve upfront costs, there are several reasons why compliance with the EAA is both necessary and beneficial:- Legal Obligation: Once fully implemented, companies operating in the EU will be legally required to comply with the accessibility standards set out by the EAA. Non-compliance could result in fines, legal action, or even being banned from offering certain products or services in the EU market.
- Expanding the Customer Base: By making products and services more accessible, companies open their offerings to a broader audience, including millions of people with disabilities. Accessibility is not only a legal requirement but also an economic opportunity to reach more customers.
- Corporate Social Responsibility: In an increasingly socially conscious marketplace, companies that prioritize inclusivity and accessibility are more likely to gain public trust and goodwill. Demonstrating a commitment to accessibility can enhance a brand’s reputation and foster loyalty among consumers.
- Future-Proofing the Business: As Europe’s population ages, the demand for accessible products and services will only grow. Companies that comply with the EAA will be better positioned to meet future needs and stay competitive in a changing market.
Conclusion
The European Accessibility Act is a crucial step forward in creating a more inclusive society where people with disabilities have equal access to products and services. While businesses may face some challenges in meeting the new requirements, the benefits of compliance—both legally and commercially—are substantial.
By embracing accessibility, companies not only fulfill their legal obligations but also contribute to building a fairer, more inclusive Europe.
For more details on the Act itself and the full list of products and services covered, you can refer to the official site here.
If you need help translating or testing your new products or accessibility remediation services reach out to us.
