April 5, 2023 / by Leonard Barnabas Estimated read time: 4 minutes
Today’s business operates on social media channels, with video at the top of the list.
TikTok's surging influence on social media has led to an increased emphasis on video across all platforms. To stand out on social media, you must create innovative video content, but to engage international audiences, you must translate and subtitle videos professionally.
2023 Social Media Trends
A report by Datareportal offers detailed insights into how social media is used worldwide today.
- There are now 4.76 billion social media users worldwide, representing just under 60 percent of the global population.
- YouTube has the most monthly active users (MAU) of any mobile app and the second highest watch time (23h 09m) on average per month, second only to TikTok (23h 28m).
These two data points demonstrate the pressing need for translated video content to engage global audiences successfully.
The rise of video content can be attributed to several factors, including the increasing use of mobile devices and the popularity of social media platforms. According to Cisco, video content has grown exponentially over the last two decades and is still continuously increasing, with 80% of all internet traffic coming from video.
Businesses are also recognizing the value of video content in driving conversions. According to a survey by Wyzowl:
- 87% of businesses now use video as a marketing tool
- 91% of video marketers consider it an essential part of their marketing strategy.
How can you capitalize on this social media trend?
If your company wants to capitalize on the rise of video on social media, you should consider professional video translation services. Start by localizing your existing videos into your users' native languages.
Localized video content is not only the best way to reach a wider, more engaged audience but is also more likely to go viral in the target market and be seen as authentic and relatable.
Have questions on how to get started translating and subtitling video content? Check out our helpful blogs about video localization here.
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