December 11, 2018 / by Margarita Núñez Estimated read time: 4 minutes
What is Fintech?
Fintech is a growing financial industry dependent on technology. Investopedia provides a more succinct definition, “Since the end of the first decade of the 21st century, the term has expanded to include any technological innovation in the financial sector….”
The term originated at the end of the 20th century and referred specifically to the back-end (or aspects not visible to the user) transactions for consumers and financial institutions. However, technology has made it easy to conduct various services outside of these basic consumer transactions.
And that is part of the problem defining the term. Fintech is constantly changing with technology. At its core, though, Fintech refers to any technological business transaction, including (but not limited to) cryptocurrencies, banking, blockchain, smart contracts, and digital cash. It is a growing industry that earned billions of investments.
Concepts like cryptocurrency (particularly bitcoin) and blockchain have experienced an unexpected boom. This has caused a completely different look at traditional financial transactions and markets.
A quick glimpse at Fintech users
Fintech users can be anyone, but the most adept users tend to be intimately knowledgeable about finances and technology. They are the people and startup companies shaping the direction Fintech will take in the future. As it currently stands, Fintech refers to many different types of transactions, but just as Internet companies began to coalesce around a few types of structures and models, Fintech will likely transition to a more stable and well-defined model in the future.
However, that is still quite a way in the future as financial experts begin to explore all the possibilities to determine the best ways to implement Fintech across many different industries.
The Fintech industry tools
Fintech relies on many different apps and websites to exist. Consumers and businesses access these sites, apps, and investment tools to determine the right move, pay for goods and services, and to invest. Without these tools, many businesses that work only through traditional methods are finding it increasingly difficult to find success.
Globalization has become key for businesses to find success. As the world increasingly moves toward being reliant on Fintech, it is becoming essential to translate these pages to gain traction on a global scale. It is no longer enough to simply offer services and goods to a small group or area. To remain competitive with others within an industry, you need to be able to reach a much larger audience.
Now that you understand what Fintech is, you need to act to ensure that you implement it in a way that will maximize your investments and financial transactions.
The first step should be translating your app into multiple languages. This will exponentially increase the number of potential customers for your company.
Reach out to us today to explore ways to get your product translated in a cost-effective way.
SimulTrans has experience in translating financial tools and SaaS applications and offers all types of translation services for the Fintech industry.
Topics: Software Localization, Article, Business Strategy
Written by Margarita Núñez
Margarita is Vice President, Marketing and Business Development at SimulTrans. She spearheads SimulTrans' Digital Marketing and Business Development Programs, focusing on developing digital marketing strategies that support business growth. A native of Spain, she holds a Bachelor of Arts in History of Art and a Master of Arts in European Studies.