March 3, 2025 / by Margarita Núñez Estimated read time: 3 minutes
Key Metrics to Measure the Impact of Translating Technical Support
How do you know if translating your technical documentation is making a difference?
Here are some key metrics to measure the impact of translating technical documentation and support content.
1. Customer Support Ticket Volume
- Track and compare the number of support requests related to common issues before and after translating your support materials.
- A noticeable drop in inquiries on specific topics can indicate that customers are finding answers on their own.
2. Self-Service Success Rate
- Track how often customers visit your translated Frequently Asked Questions section or localized help center before opening a support ticket.
- If you see an increase in self-service resolutions after adding localized content, you’re on the right track.
3. Customer Satisfaction (CSAT) Scores
- Survey customers to see if they find the translated content helpful.
- If users in local markets report higher satisfaction with support resources, your investment in translation is paying off.
4. Time Spent on Support Pages
- Are users spending too much time on a single help page?
- If translated content is effective, users should be able to find answers quickly and move on, reducing frustration.
5. Cost Per Support Ticket
- Calculate how much each support request costs your company.
- If translated content reduces ticket volume, your overall support costs should decrease.
6. Bounce Rates on Help Pages
- If users are quickly leaving your help center without finding what they need, it might indicate language barriers and a need for translation.
- Offering translated content can help keep users engaged and ensure they find the right answers.
If your company is experiencing an increase in support calls, consider technical manual translation and support center localization. Monitor these essential metrics to evaluate the effectiveness of translating technical manuals and support materials.
Find out how much technical translation costs from one of the most experienced technical document translation companies in the industry.
Written by Margarita Núñez
Margarita is Vice President, Marketing and Business Development at SimulTrans. She spearheads SimulTrans' Digital Marketing and Business Development Programs, focusing on developing digital marketing strategies that support business growth. A native of Spain, she holds a Bachelor of Arts in History of Art and a Master of Arts in European Studies.