September 29, 2024 / by the SimulTrans Team Estimated read time: 4 minutes
SimulTrans Launches Aileen: The Future of International Marketing Writing
Revolutionary Product Combines Human Creativity and Artificial Intelligence for Perfectly Tailored Global Content
MOUNTAIN VIEW, CALIFORNIA — SimulTrans is thrilled to announce the launch of Aileen, a groundbreaking product designed to revolutionize how international marketing content is created. Aileen blends human creativity with cutting-edge artificial intelligence to produce copy that resonates with local audiences, while maintaining brand integrity across markets. With Aileen, SimulTrans is telling companies to stop translating their marketing content and start rewriting it for each locale.
Adam Jones, SimulTrans’ President and COO, explained, “This is the solution customers have been demanding for years. While technology has evolved to make translations increasingly more literal and less compelling, SimulTrans pushed in the opposite direction to break free from the shackles of antiquated translation management systems. Our development efforts prioritized creativity.”
Aileen’s Key Features
1. Tailored Content for Each Market
Aileen goes beyond simple translation by tailoring content to each target market. Through a unique combination of human insight and AI, Aileen provides relevant anecdotes and examples that speak directly to local audiences. The result is marketing content that feels personalized and meaningful, not just linguistically accurate.
2. Writing in a Local Style
With Aileen, content isn’t just translated—it’s transformed. This innovative tool adapts the level of formality, selects colorful terminology, restructures syntax, and reorders content to match the tone, style, and flow that local readers expect. Whether a brand requires a laid-back tone in Latin America or a more formal approach in Europe, Aileen ensures that the message hits the mark every time.
3. Targeted SEO for Global Audiences
Aileen doesn’t stop at making your content sound good—it also makes sure it gets found. The product analyzes the most frequently searched keywords in each target language, ensuring your content is SEO-friendly and reaches the right audience. No more guessing how international users search for your products or services.
Humans Make the Difference
While Aileen leverages the power of AI, it’s human creativity that sets it apart. Unlike other tools that rely purely on automation, Aileen incorporates skilled professionals who fix awkward AI-generated mistakes, remove irrelevant content, and infuse creativity where it counts. You can avoid oddly generated copy full of hallucinations and excessive conjunctive adverbs. With Aileen, you’ll receive content that’s both intelligent and authentic.
Seven-Step Process for Flawless Copywriting
Aileen’s proprietary application iterates through seven purpose-built steps to deliver high-quality creative content. By combining highly trained and cleverly prompted large language models with innovative code, SimulTrans ensures that every piece of content passes through rigorous quality checks to meet the highest standards of readability, engagement, and local relevance.
Flexible Subscription Model for Predictable Costs
Aileen offers a convenient subscription model, providing clients with predictable, affordable pricing. With Aileen, companies can expect to pay less than a third of the cost of full human translation and review, and less than half the cost of machine translation with human post-editing. This cost-effective solution enables businesses to scale their global content efforts by accomplishing more with their international marketing budgets.
Rewriting, Not Translating
Aileen is more than just another translation tool—it’s a paradigm shift in how companies should approach their international marketing. SimulTrans is urging businesses to ditch literal translations in favor of rewritten content that speaks to the hearts and minds of local audiences. With Aileen, companies can finally achieve marketing copy that feels native, creative, and on-brand, wherever it’s read.
About SimulTrans
SimulTrans provides document translation, software localization, and multimedia services for global businesses. With over 40 years of experience, SimulTrans has worked with thousands of companies worldwide to bring their products and services to international markets. The launch of Aileen is the latest innovation in SimulTrans’ ongoing mission to help brands communicate effectively and creatively across cultures.
Topics: Press release, Aileen
Written by the SimulTrans Team
The SimulTrans team has been providing localization solutions for international businesses since 1984. Our team is a diverse, engaged, multinational group of industry-expert translators, reviewers, project managers, and localization engineers. Each team member is devoted to collaborating, locally and globally, to maintain and expand SimulTrans’ leadership in the language services sector.