SimulTrans Localization Blog: SimulTips

Margarita Núñez

Margarita is SimulTrans' Director, Global Marketing. She spearheads SimulTrans' Digital Marketing Strategy by creating, managing, and publishing content for inbound and outbound campaigns across multiple channels. Margarita has more than 25 years of experience in sales and management for the localization industry. She has been involved in many localization organizations, currently serving as a Program Director for Membership for Women in Localization, a non-profit global organization.

Recent Posts

Why Startups Should Invest in Translation

[fa icon="calendar'] June 2, 2021 / by Margarita Núñez posted in International Business Strategy, Translation Services, Website Translation

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Startups must maximize the value of every dollar they receive from venture capitalists in order to grow into a self-sustaining business.  Professional translation and localization services offer an efficient way for startups to work towards this goal regardless of industry or niche.

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Achieve Greater Market Penetration with Localization

[fa icon="calendar'] April 20, 2021 / by Margarita Núñez posted in International Business Strategy, Software Localization

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One sure way of gaining more sales for a company is by tapping into international markets. Translating the app, the company's website, and any marketing materials needed to promote it, is the fastest way to reach a wider range of potential international customers. 

Here are 3 tips on how to achieve greater market penetration:

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Secure More Venture Capital with Translation

[fa icon="calendar'] March 24, 2021 / by Margarita Núñez posted in International Business Strategy

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Venture-backed startups that are eager to achieve swift, sure growth should not ignore the power of foreign demand. With nothing but a relatively modest translation budget, it is possible to unlock markets with millions of new potential customers. 

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Acquire More Customers with a Translated Website

[fa icon="calendar'] February 23, 2021 / by Margarita Núñez posted in Website Translation

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Nowadays, more and more people search online when they need to research or buy a product or even a service. Usually, the first thing they encounter when they do a search is your company's website. Don't assume that a Facebook page or LinkedIn profile is enough if you are serious about acquiring new customers. 

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Multilingual Solutions for Omnichannel Marketing

[fa icon="calendar'] February 9, 2021 / by Margarita Núñez posted in Localization Technology, Translation Services, Website Translation

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In the typical customer journey, a potential customer will visit the company’s website, maybe watch a product related video, and check out a couple of customer reviews if they are available in their own language. Later on in the buying process, they might visit the physical retail store. But when it comes to making a purchasing decision, they have two choices: either buy online or in-store. The key is to provide your customers with the same CX (customer experience) in a language that they understand.

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What is Voice Search?

[fa icon="calendar'] October 13, 2020 / by Margarita Núñez posted in Website Translation

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Simply put, voice search uses the power of speech recognition to search the web! So instead of typing what you want into your device to search online, you can use your own voice. The technology will understand your natural language and easily and quickly search for the specific item you want. Voice Search is fast and easy ! It makes searching for the content you want fun.

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Localization of Intelligent Manufacturing Solutions

[fa icon="calendar'] August 31, 2020 / by Margarita Núñez posted in Software Localization

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Intelligent manufacturing is the use of the combined intelligence of machines, software, people, and processes to improve the overall viability of manufacturing. It optimizes manufacturing resources, reduces wastage, and enhances business safety and value while fulfilling the needs of customers and manufacturers.

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Medical Translation & Artificial Intelligence

[fa icon="calendar'] July 2, 2020 / by Margarita Núñez posted in Medical Translation

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The health sector is increasingly embracing Artificial Intelligence (AI) to boost patient care and improve the health care process. AI tools help caregivers make informed decisions, medical centers attain better outcomes, and patients receive personalized and timelier care. AI applications are evident in various core areas ranging from smart devices to diagnostics as well as health and wellness. Here is how AI plays a role in medical diagnostics and how machine translation can help reach patients in their own language.

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Manage your Translation Program from Home

[fa icon="calendar'] April 17, 2020 / by Margarita Núñez posted in Localization Technology, Translation Services

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As the global landscape is changing due to the COVID-19 pandemic,  SimulTrans can help you manage your company's translation program from home seamlessly. You can now gain a competitive advantage by being able to quickly and safely request and approve translation projects and track these more effectively all from your own office space (whatever that might be these days!).

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Translation of CPD Programs

[fa icon="calendar'] April 7, 2020 / by Margarita Núñez posted in Translation Services

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CPD stands for Continuing Professional Development. CPD is used to describe the learning activities professionals engage to learn and keep up to date within their industry.

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