To be successful in business you need to venture abroad; but international success requires foresight. Because American startups can readily tap into a billion-dollar market without having to translate their offering, it does not mean that European Startups can do the same. If you wish to export abroad, you can only do so successfully if you invest in translation.
In the country with the most residents on earth, people are spending more and more money. Today 56 percent of all Chinese are using the Internet. According to a study by McKinsey, the middle class alone will grow to about 400 million people by 2020. This new driving force will have an enormous impact on the global economy.
Have you already considered the potential of the Chinese market?