SimulTrans Localization Blog: SimulTips

Ciara O'Hanrahan

Ciara serves on the Account Management and Digital Marketing teams at SimulTrans. She works with clients in Ireland, France and Benelux from the very beginning of their localization journey to help them achieve their global business goals. As the initial point of contact for clients, she liaises with the internal engineering and project management teams at SimulTrans to make sure each project is a success and that clients get their desired end-result. Ciara holds an Honours Bachelor's degree in French and Italian from Trinity College, Dublin and an MSc in Management from the UCD Michael Smurfit Graduate Business School.

Recent Posts

Top 10 Localization Blogs of 2016

[fa icon="calendar'] December 22, 2016 / by Ciara O'Hanrahan posted in Localization Technology, Translation Services

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As the end of the year arrives we wanted to recap and put together a list of our top blogs of 2016. Localization is a complex process and spans many industries hence the wide range of topics we've blogged about!

From Machine Translation technology to Global Branding, to video localization and the specific challenges of localizing IoT content - there's something for everyone. Have a look below to see which blogs were most read in 2016!


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Global Content Strategy for Startups

[fa icon="calendar'] November 16, 2016 / by Ciara O'Hanrahan posted in International Business Strategy

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So you’ve had the great idea. You’ve launched your company. You’re now searching for that magic moment when you move from being a small, unknown to a global superstar business.


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What is the Internet of Things?

[fa icon="calendar'] August 3, 2016 / by Ciara O'Hanrahan posted in International Business Strategy, Translation Services

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Image: Tumitu Design

A Little History

The term “Internet of Things” (IoT) is said to have been coined by Kevin Ashton, a director of the Auto-ID Program, during a presentation about RFID technology in the late 90s. However, the development of technologies for sensors, devices, data processing, and internet communication has a vast history, all of which has played a part in the creation of the IoT.

Many different companies are now driving the development of the Internet of Things to new levels. For instance, IBM offers Watson IoT, which they describe as “IoT in the cognitive era.”

In other words, they are increasingly developing tech that can think for itself. Sensors can be attached to things like industrial equipment, buildings, and livestock to allow communication, analyses, and decision-making with minimal human input.

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How to be Global and Local - Glocalization & Global Branding + e-book

[fa icon="calendar'] March 24, 2016 / by Ciara O'Hanrahan posted in Marketing Translation, International Business Strategy, Website Translation

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Digital Shop Window

The global marketplace is smaller and better connected than ever before thanks to advancements in information technology and digital marketing techniques. Businesses can become global players easily and use their online presence, a.k.a. the digital ‘shop window’, to connect with consumers and B2B clients. We are all accustomed to finding our favorite brands in far-flung cities and towns around the globe. But does this mean we want a brand experience to be the same wherever we go? Probably not.

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