Simply put, voice search uses the power of speech recognition to search the web! So instead of typing what you want into your device to search online, you can use your own voice. The technology will understand your natural language and easily and quickly search for the specific item you want. Voice Search is fast and easy! It makes searching for the content you want fun.
And with accuracy improving rapidly, we can expect voice search to increase year on year.
Image: KPCB 2016 Internet Trends
Voice Search comes pre-loaded with the following default services by these main providers:
Thanks to the increased rise in voice-activated technology I believe voice search will become the new standard in the next few years.
Here are the reasons why people are using voice search:
Everybody really!
Shoppers definitely but I also believe that it will be especially interesting for people with learning disabilities who might not be able to type and read making the search for them much easier; or for people with chronic pain from rheumatism on their hands, who might find it easier talking rather than typing.
Here is a list of stats from Wordstream's blog worth reading in detail:
If you are making changes to your digital marketing campaign, adding SEO, Adwords, etc. make sure you also add voice search. More and more people from all walks of life are using this technology to browse and shop online.
People who use voice search are readier to make a buy than those researching information on a desktop.
This is because they are usually looking for products, services or making an appointment that they need immediately, such as a coffee shop, or a hairdresser, or a dentist appointment.
People use natural language for Voice Search, so your company needs to optimize its website for voice search. Start by figuring out if your SEO keyword list is still usable. Then consider a new list that reflects a more natural language and don't forget to get it localized.
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