SimulTrans Localization Blog: SimulTips

Thinking Strategically About Content

[fa icon="calendar"] October 23, 2013 / by the SimulTrans Team

Recently, we came across a great presentation from Localization World Singapore. In this presentation, Scott Abel from The Content Wranglers explores the importance of thinking strategically about content. How it is created? Why it’s created? What are the goals of global content initiatives?

Check out the presentation below:

 

 

Topics: Marketing Translation, International Business Strategy

the SimulTrans Team

Written by the SimulTrans Team

SimulTrans provides software, document, and website localization services, translating text into over 100 languages. Established in 1984, SimulTrans has enabled thousands of businesses to provide high-quality content to their international customers. Management ownership allows an exclusive focus on customers and quality, as exemplified by ISO 9001 and ISO 17100 certifications. In addition to its headquarters in Mountain View, California, SimulTrans has offices in Boston, Dublin, London, Paris, Bonn, and Tokyo.